DRIVER DEVELOPMENT

 

For the past 15 years, Mike has worked closely with families and talented young drivers to help structure a career path in racing.

 

It is an expansive program that includes on-going consultation in an effort to make cost-effective career advancement decisions -- such as making the best use of available funds, securing additional sponsor money and how to best apply it to achieve the best possible results.

The Program


 

Career Development
 

Consult with drivers and parents on the progression of their career:

  • Provide career options based on experience and financing

  • Facilitate team affiliation

  • Aid in preparing a racing budget

  • Weekly phone or video conference calls

Sponsor Procurement
 

  • Custom marketing and sponsorship deck

  • Assist in qualifying leads 

  • Strategize to create business-to-business values

  • Leverage existing relationships 

Social Media (Facebook, Twitter, Instagram and Snapchat)

  • Design new social media platform identity packages

  • Relevant content development

  • Build social media following

  • On-going page management

Public Relations
 

  • Distribute media and sponsor announcements 

  • ​Post-race releases

  • Targeted media outreach (local, regional, national)

  • Compose feature/editorial stories, when applicable

  • Handle all media inquiries

Branding
 

  • Identify components to build a brand

  • Establish charity involvement

  • Create an identity package: logo, hero cards, graphics

 

Also Available:
 

Media Training

  • Understanding of how to work with media

  • Interview training

  • Appearance direction


On-Track Coaching
 

  • Develop transitional skills (i.e. dirt -> asphalt )

  • Foster beneficial in-car/team communication

  • Improve pass timing

  • Generate useful car feedback

  • Build on- and off-track mental focus

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Off-Track Development
 

  • Fitness

  • Nutrition

  • Mental Focus

  

  • Drivers must be between the ages of 10 - 19

  • Currently racing regularly in a division or series for points, OR...

  • Have raced in at least ten races over the past 12 months
     

We ARE NOT a team, nor do we have cars. But we are aligned with many of the top teams teams for local, regional and national competition.


 

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